Inside the studio with Oh Dina!

Nicole McInnis is the creative force behind Oh Dina! and known for her feminine floral crowns, intricate fascinators and artistic headpieces. Focusing on all things bridal, McInnis is entering her busy season with spring fast approaching. Originally from Hubbards, Nova Scotia, McInnis spent seven years in Toronto establishing her business. These days she calls Halifax home and looks perfectly in her element in a pretty new studio in the Artists’ Quarters on Agricola Street. McInnis took time to chat with me recently over a coffee and a delightful show-and-tell.

Nicole McInnis

Nicole McInnis

What will be coming up for you this spring?

Wedding season is already in full swing. My main objective this year is to focus on custom bridal. It’s so great for me to be back in Halifax because I really find the weddings here to be so interesting. Brides here are not necessarily looking for traditional and ivory; many are looking for some fun and colour.

When working with a bride, what is your process?

We usually meet to have a consultation and I get to know their interests and we also just talk about life, and then I begin to design a style that is  very specific to the bride. For instance, a bride might bring me a piece of her grandmother’s jewellery and I will find a way to incorporate it. Each piece is so different and I try to make sure the bride’s personality really shines through.

What styles do you think will be on-trend for 2014?

The trends are moving towards a more ethereal look and very romantic. I love the art-deco trend that we’re seeing right now and there’s also a movement towards the boho bride wearing the floral crowns and looking very feminine. Anything with a detachable birdcage veil is also very popular. Detachable veils are wonderful because it allows for a costume change, which is great with so many photos being taken.

Can you tell me about some of the materials you work with?

Sparkles and vintage pieces are always popular. Brides who are getting married by the water often want nautical themes and freshwater pearls. One of the pieces I’m working on now, the bride has requested a starfish worked in with the veil so it slightly resembles netting.

What do you enjoy most about working as a milliner?

I can honestly say that I love what I do. I’ve become such great friends with so many of my clients. It makes me so happy to create beautiful things everyday and I also get the opportunity to know women at literally the happiest time in their lives.

This story was originally published in Halifax Magazine.

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